An always-on lead engine for a cross-border pharmacy.

What was leaking.

Cross-border pharmacy demand is won on consistency and cost. Stop-start campaigns kill momentum, and without capture and tracking the leads that do arrive leak out before anyone follows up — while no one can say what a patient lead actually costs. The pharmacy needed an engine that runs, not a burst.

How we took command.

We built the demand engine and the site behind it, and we operate the engine as an always-on system — creative and audiences on Meta, a landing and capture flow, and tracking wired so the cost per lead is a real number we optimize against.

• An always-on Meta engine — a steady flow of qualified leads from a healthy click-through rate, running continuously since 2023.
• A flagship acquisition ad — driving low-cost leads at a fraction of typical cost, proving the unit economics before scaling spend.
• Landing + capture — pages and lead forms built to convert the click, so paid traffic becomes contactable patients.
• The pharmacy site + tracking — the WordPress site we build and maintain, with pixel and Conversions API wired so cost-per-lead is measured, not guessed.
• An AI voice assistant (VAPI) — answers inbound provider calls in Spanish from a maintained knowledge base, with call-analysis logging, deployed and versioned in production.
• A live operations hub — a Streamlit app that centralizes the campaigns, calls, payments, and tasks into one view we run day to day.

What changed.